Digital Fan Twin · live

Mike's Fan DNA

92% Maple Leafs AffinityHigh Merchandise Purchase ProbabilityStrong Preference For Highlights Under 3 MinutesPeak Engagement Window: 8–11pm ET

Fan Affinity

92%

Maple Leafs

Purchase Propensity

78%

next 30 days

Merch Interest

81%

category index

Churn Risk

Healthy

Personalization engine

Context Cito Uses

Team · Maple Leafs

Players · Auston Matthews, Vladimir Guerrero Jr.

Loyalty · Gold

Location · Downtown Toronto

Recent · Watched 14 Leafs highlights this week

Every Cito answer, recommendation and offer in the app is grounded in these signals.

Affinity model

Team Affinity

Athletes

Player Affinity

Behaviour

Content Preferences

Clips < 3 min88%

Post-game66%

Long-form docs24%

Venue

Visit Patterns

Scotiabank Arena

Rogers Centre

Watch Parties

Signals

Recent Activity

Watched 14 Leafs highlights this week

Browsed Matthews jerseys twice

Scanned into Scotiabank Arena Mar 12

Location signal · Downtown Toronto · 1.2km from Scotiabank Arena

AI recommendations

What To Do Next

Next Best Action

Offer a Leafs vs Bruins lower-bowl upgrade at checkout

Recommended Offer

20% off Matthews home jersey — expires Sunday

Recommended Event

Leafs vs Bruins · Sat 7:00pm